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November 23, 2025, 05:26 PM - 3 min read
To counter impulse buying encouraged by steep Black Friday sales, a tea entrepreneur in Assam has decided to increase prices of his brand’s tea to motivate people to think, ‘What is the real cost of cheap?’
Read moreJuly 3, 2025, 04:22 PM - 2 min read
Assam’s homegrown start-up, Woolah, has been granted a 20-year patent for its innovative whole leaf tea dips that don’t require microplastics or strings
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