Aakanksha brand unveiled: NITI Aayog launches 'Vocal for Local' initiative to boost self-reliance in 500 aspirational blocks

Aakanksha is an umbrella brand, which could be supplemented into multiple sub-brands that have the potential to create an international market. In order to encourage these products, a dedicated window for the Aspirational Blocks Programme under the brand name Aakanksha has been established on the GeM portal.