A year after Pahalgam attack, tourism struggles to recover in J&K

The Kashmir Valley witnessed a record number of tourists in 2024, receiving 34.99 lakh visitors, including 34.55 lakh domestic and 43,654 foreign tourists, making it a landmark year for tourism in the region. The Valley was expecting another strong season in 2025, with encouraging arrivals during spring. However, the Pahalgam attack severely dented tourist confidence and disrupted the momentum.